Re: Online shopping

From: Phil Kaufman <pkaufman5_at_cox.net>
Date: Mon 24 Mar 2003 08:20:34 -0600

            There are too many websites competing for the attention of the
online consumer. If you are considering running a website that offers retail
products, there are already tens of thousands of other websites that already
offer that product and advertise it on search engines. For example, if you
do search on the word 'gifts' on any search engine, hundreds of thousands of
website entries wll be returned as matches for the keyword 'Gifts'. The
only sites that get any traffic from searches on 'Gifts' or any other common
keyword, are the websites that come up in the first three or pages returned
by the search engine. By the time people have scrolled through page three or
four, they have almost always found something to click on for the product
they are after . NOBODY is going to click down to page 50,000 to reach
your website entry, if you are listed that far down in the search results.
Your site must achieve TOP 50 search engine ranking - that is, if you are
beond entry # 50 in search engine results, YOUR WEBSITE IS EFFECTIVELY
INVISIBLE TO ALL SEARCH ENGINE USERS !!!

          Compare this to the Physical Retail Store environment, where
customers may choose between perhaps three large retailers to shop for a
product - Target, Wal Mart, Shopko. What is more, retailers in PHYSICAL
LOCATIONS get THOUSANDS of drive-by and walk-thru traffic simply by BEING
LOCATED ON A STREET - while getting thousands of HITS PER DAY to your
website is virtually impossible.

            Pay-per-click is emerging as a way of getting visitors to see
your website - but you must convert visitors to purchasers at a rate that
covers the cost per click. If clicks are costing you ten cents each, and
100 people click for each person who buys, that means you are paying $10.00
per buyer - so your product better have about $20.00 of profit in it - so
you will net $10.00 - that is $20.00 profit minus the $10.00 cost of
acquiring the buyer.

            COMPARISON SHOPPING is a concept that does make sense on the
internet - that is why sites like Expedia.com for airline tickets, and Ebay
for auctions are succeeding --- not to mention the fact that internet
shoppers in general tend to be very bargain conscious and careful with a
dollar.

            If you have a UNIQUE PRODUCT, that you can become visible with
through UNIQUE KEYWORD PHRASES, and there are customers that are ACTIVELY
SEARCHING FOR YOUR UNIQUE KEYWORD PHRASES,
THEN your RETAIL WEBSITE still has a chance to succeed. YOUR PRODUCT MUST
NOT ONLY BE UNIQUE, BUT PEOPLE MUST BE ACTIVELY SEARCHING FOR IT.

                          --- Phil Kaufman Cyber Advances
                         ===============================

                         www.DiscoverYourState.com/actionpg3.cfm
                         ===============================
                         "Top NYSE Stocks Ranking List SP500"
                         ===============================





Received on Mon Mar 24 2003 - 08:20:34 CST