Re: List management options
> What I'd like to do is email a new product announcement and present list
> members the opportunity to update/correct their contact information,
> opt-out, and maybe even respond for info on the new product online.
One thing to be careful about is opting out is rather than opt-in is frowned
on. Putting a lot of names you collected at trade shows on a mailing list
could get your list banned by spam control services if enough people
complain. A better option may be to send individual one time emails (spread
out and done as followups) or better yet, send direct mail and invite people
to go to your web site to sign up for your newsletter. It will cut down on
the number of names, but also cut down on the risk of having all mail from
you banned as spam (or getting your account closed by your isp.)
>
> I thought originally about developing something in ColdFusion to manage an
> Access database, but now I'm wondering if there's already
> something similar
Take a look at eNewsletterPro - http://www.enewsletterpro.com/. That has
most of the features anyone running a mailing list would want.
--Janet Attard
Author, The Home Office and Small Business Answer Book
Business Know-How(r) - small business, career and self-employment resources
http://www.businessknowhow.com/newsletter/current.htm
Received on Wed Mar 26 2003 - 07:40:23 CST
