Re: Business Cards and domain names

From: Jim Sterne <jsterne_at_targeting.com>
Date: Tue 01 Apr 2003 10:30:33 -0600

At 06:45 AM 4/1/03, Marisa D'Vari wrote:
>1. Which domain to use when I introduce myself to groups?
>2. To put on new business cards?


Use the memorable one in person.
EffectiveCommunicationSkills.Com is much easier to
remember than Deg.com

Put both on your business card. If I'm looking at it,
I can type the short one and if not, I can remember
the memorable one.

But first (and I say this *knowing* that Rob Frankel's
branding radar will ping) decide who you are. Are you
"Deg.Com Communications" or "Effective Communication Skills"?
Your site seems to have a split personality.

----------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
----------------------------------------------------------
Come to the June 23 - 25 in Santa Barbara
Emetrics Summit http://www.emetrics.org/summit603
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Received on Tue Apr 01 2003 - 10:30:33 CST