Re: Business Cards and domain names

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 02 Apr 2003 08:37:26 -0600

Jim Sterne wrote:

>At 06:45 AM 4/1/03, Marisa D'Vari wrote:
>>1. Which domain to use when I introduce myself to groups?
>>2. To put on new business cards?
>
>
>Use the memorable one in person.
>EffectiveCommunicationSkills.Com is much easier to
>remember than Deg.com
>
>Put both on your business card. If I'm looking at it,
>I can type the short one and if not, I can remember
>the memorable one.
>
>But first (and I say this *knowing* that Rob Frankel's
>branding radar will ping) decide who you are. Are you
>"Deg.Com Communications" or "Effective Communication Skills"?
>Your site seems to have a split personality.

PING!

I advise people to go with a name that best executes their brand
strategy, and one of the best ways of looking at it is from your exit
strategy point of view.

If the business really is you, go with your name. In my practice,
I'm all there is. I make no bones about it. That's who people hire
because that's who they want. Rob Frankel. If I close my business,
nobody will buy it because there's no Rob Frankel there to run it.

OTOH, I deliberately branded http://www.i-legions.com with a
ficititious name to minimize my exposure. i-legions is growing and,
within a year or two, could well be acquired by another operation. A
transfer of ownership in that case would be much smoother.

I avoid acronyms, specifically because they communicate nothing.
Unless you remember the days of LBJ, few people have the personal
clout to hammer home ownership of an acronym. Too many duplicates
exist.

BTW, this is a typical issue which has and will continue to be
discussed on FrankelTips, if anyone wishes to pursue it.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com




Received on Wed Apr 02 2003 - 08:37:26 CST