Re: Radio Ad

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 07 Apr 2003 15:35:28 -0600

At 7:19 AM -0600 4/7/03, Umesh Gholap wrote:
>Recently we are running an ad campaign on a popular local radio channel. We
>have a very strange problem, our domain name/brand name - Shaadi.com is
>pronounced the same with a single "a" (which is our competitor site).
>
>Now we have to spell it out in the ad as - dab dab dab dot s h a a d i dot
>com
>
>Any suggestions?
>

Sure. Find a creative shop that can turn that negative into a
positive, preferably with a mnemonic device. It works.
--
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Received on Mon Apr 07 2003 - 16:35:28 CDT