Re: Radio Ad

From: Eddie Solomon <ediwriter_at_ediwriter.com>
Date: Tue 08 Apr 2003 10:14:51 -0600

Umesh Gholap wrote:

>Recently we are running an ad campaign on a popular local radio channel. We
>have a very strange problem, our domain name/brand name - Shaadi.com is
>pronounced the same with a single "a" (which is our competitor site).
>
>Now we have to spell it out in the ad as - dab dab dab dot s h a a d i dot
>com
>
>Any suggestions?

I do hope the name of the guy from Shadi.com isn't Ghoolap...

Anyway, if you open your e-windows, you may find there's a huge e-world
out there...no need to share the same e-flat.

I don't know who came first with the Shaadi name, yet I strongly advise
you to look for a new, creative name. It's not only the radio ad, it's an
essential image problem which might affect your business in a very
negative way.

If you haven't invested yet a huge ad budget for Shaadi, buy a new domain
name, link shaadi to the new domain and use the same content. It's
really no big deal to do it. You can host it as a sub domain (pointer), so
that hosting is not an issue.

Meantime, why not call it on the radio The Shaadi... or Great Shaadi, or
The Original Shaadi, with a distinctive slogan of your own?...

Eddie


____________________________
Eddie S.
webmaster_at_ediwriter.com
http://www.ediwriter.com
Creative Copywriting Services



Received on Tue Apr 08 2003 - 11:14:51 CDT