Re: Radio Ad

From: Marisa D'Vari <mdvari_at_deg.com>
Date: Wed 09 Apr 2003 09:24:53 -0600

John Gaskill brought up an important point with Shaadi.com

As a media trainer, on advise clients that when they are on the radio they
must carefully annunciate their words -- especially the most important part
of the interview, the part where you give your contact information.

The pause is quite important!
Spelling out words is crucial.

Try to add rhythm especially when you give out your phone number.
Slowly, and in groups of numbers

You can find me at 888 888 88 88

Pauses, repetition, and saying digits and spelling slowly is crucial.


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Received on Wed Apr 09 2003 - 10:24:53 CDT