Yahoo and Inktomi

From: Loren M. Baker <loren_at_webadvantage.net>
Date: Fri 11 Apr 2003 07:27:01 -0600

When Yahoo announced its plans in December 2002 to aquire search data
provider, Inktomi, it was likely taking square aim at killing two birds
with one stone. Yahoo may use the acquisition of Inktomi to now oust
Google. Google, after all, is seen as direct competition to Yahoo as
Google continues to add its own features and nabs more and more of
Yahoo's audience share.

Yahoo may also see the Inktomi acquisition as a way to generate more
direct revenues through Inktomi's paid inclusion service and perhaps
even as a means to create its own paid search listing solution to
compete with its current partner, Overture. Yahoo also benefits from
the Inktomi acquisition because Inktomi's salesforce has more
experience working with the small and medium sized business market.

According to a Yahoo press release, this acquisition will allow Yahoo
"to create one of the most relevant, comprehensive and highest quality
search offerings on the Web for both our affiliate partners and Yahoo!"


Does this mean that Yahoo has plans to distribute their new search
results much the way Google currently does?

Pehaps. Yahoo may be also launching an AdWords type program.

Here are some article links:

http://www.washingtonpost.com/wp-dyn/articles/A1192-2003Apr9.html

http://straitstimes.asia1.com.sg/techscience/story/0,4386,181843,00.html

http://news.com.com/2100-1032-995713.html?tag=3Dfd_top

Any predictions or rumors about this?

Loren Baker

WebAdvantage.net <http://www.webadvantage.net>
E-marketing, online advertising, & PR strategy and implementation.

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Received on Fri Apr 11 2003 - 08:27:01 CDT