Re: Radio Ad

From: Harsha Gangadharbatla <hgangadharbatla_at_austin.rr.com>
Date: Mon 14 Apr 2003 09:08:39 -0600

Shaadi is Hindi for marriage hence the domain name shaadi.com for the
matrimonial site. This is a problem because some spell the same word as
shadi. Although, the name shaadi.com itself speaks to the target (Indian
singles), radio ads that just say 'shaadi' would mean sending a decent
portion of your customers to shadi.com.

Since you probably don't want to give up on a domain that literally
translates to marriage.com (which is what your website is all about), the
only way to go about is making it clear in your ads that shaadi is spelt
with double 'a'

This might sound a little disadvantageous but another suggestion would be to
do away with the radio ads completely and find other media to reach the same
target. Just by saying shaadi.com you are going to be advertising for your
competitor :(

Good Luck
Harsha




Received on Mon Apr 14 2003 - 10:08:39 CDT