Re: Radio Ad

From: Umesh Gholap <umesh_at_shaadi.com>
Date: Thu 17 Apr 2003 07:42:13 -0600

In reply to: Shaadi is Hindi for marriage hence the domain name shaadi.com
for the matrimonial site. This is a problem because some spell the same word
as shadi. Although, the name shaadi.com itself speaks to the target (Indian
singles), radio ads that just say 'shaadi' would mean sending a decent
portion of your customers to shadi.com.

-- Yes, Harsha I do agree with you here but then not doing a campaign is not
a solution. What we are now thinking is buying more airtime i.e. from 8 to
10 mins and do a full program rather than do 20-30 sec. ads in which more
than half the time gets consumed in just spelling out the brand.

Any suggestions, inputs?

Regards,
Umesh Gholap
Internet Marketing Executive
Tel: +91-22-24952277
www.shaadi.com
'The No.1 Matrimonial Services Provider' TM





Received on Thu Apr 17 2003 - 08:42:13 CDT