Re: Radio Ad

From: Harsha Gangadharbatla <hgangadharbatla_at_austin.rr.com>
Date: Fri 18 Apr 2003 10:32:32 -0600

Hi Umesh,

Sorry I didn't realize that you were airing the radio spots in India. I
assumed that you were targeting the Indians in the US in which case you know
that online advertising is perhaps the best way to reach that market.
If your target is Indian market, then you are right.....doing away with
radio campaign is perhaps not a good way to go about dealing with the
problem (as it is relatively cheaper in India to air ads on radio than in
the US)

As for a 8-10 minute program versus 30 sec. ads, you will have to make that
decision based on your campaign objective. If you are looking for a good
awarness than go ahead and pick a good time and air your program instead of
the spots.

Also, looking at other media like Newspapers, magazines and local cable tv
is not a bad idea at all. There you will probably not run into the spelling
problem. The important thing I guess is to go where your target is MOST
likely to be. I am not sure if a lot of people in India listen to radio on
their way to work like in the US.

Hope this helps,
Harsha




Received on Fri Apr 18 2003 - 11:32:32 CDT