Re: Radio Ad

From: Dana Farbo <dfarbo_at_creativepriority.com>
Date: Fri 18 Apr 2003 10:46:06 -0600

Shaadi vs. Shadi. You will have a difficult time regardless of how much
airtime you buy because you still rely on the interpretation to be
transported from a verbal environment to a written online environment. And
there will be a delay from when they hear it to when they type it because
the audience is not always in front of their computer nor in a position to
write it down.

My suggestion - Create a URL called something like ShaadiSearch.com that you
can also capture as ShadiSearch.com, use this as your URL for promotion
radio, redirect to your primary URL and say something as a tagline like
"Brought to you by Shaadi, the leader in ...

Dana J Farbo
President/ Managing Director
Creative Priority LLC
135 W. 27th Street
New York, NY 10001
212-741-6341 - work
973-271-8809 - cell
dfarbo_at_creativepriority.com
www.creativepriority.com




Received on Fri Apr 18 2003 - 11:46:06 CDT