Re: Online Apprentice Seeks Internet Sorcerer

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 21 Apr 2003 07:37:15 -0600

On 4/18/03, Jim Stroud wrote:

>I am the author of "How Do I Find A Job When The Economy Sucks?" an ebook of
>job-hunting strategies for people who need to work NOW! I want to get as
>much attention as I can, but have an extremely limited budget. So far I have
>pursued owners of jobseeker mailing lists, spoken at jobseeker networking
>groups and pursued affiliates. As a result, I understand that many people in
>Atlanta know my name. However, I am not getting as many buyers as I would
>like.
>
>Is anyone here a guru with ebooks? I have other ideas I would like to try,
>but would like to work "smart" and not neccessarily hard. (smile)
>
>Help!
>
>Jim Stroud
>

Jim:

I do a fair amount of sales of e-books and while this isn't the
gospel, here's what I've found in my own experience:

1. E-books are almost always impulse buys. People who want a
solution right now click and buy. Whenever I bring out a new one, I
announce it on my FrankelBiz list and away they fly.

2. I find that they do best when they're priced under $20. All of
mine (http://www.robfrankel.com/store) are between $14.95 and $17.95

3. As "push-button" solutions, people don't want (and have not

patience for) anything longer than 20 to 30 pages, max.

4. I don't expect e-books to be big money makers. They're too easy
to copy and pass around. So I look at them as advertising that
generates revenue. Nothing more. For the real heavy stuff, people
have to contact me.

5. Also (and this is the part that most people have the hardest time
with), you have to balance the value of your e-book. That means you
don't give away the whole store in one e-book.

6. Remember that e-books are bought by people who spend a lot of
their time online. Offliners never download them, with one exception
(if you have a site that draws offliners, you can sell them, which is
what we do with http://www.PillowMail.com)

I'd recommend creating a special link that you announce to a group.
The link stays alive for maybe seven days, then it disappears. Make
that link a discounted price and make the discount dramatic enough to
get people off their butts.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM) http://www.RobFrankel.com
How to Send Unsolicited E-Mail and NOT be a Spammer:
http://www.RobFrankel.com/store
The best biz discussion list on the web: http://www.FrankelTips.com




Received on Mon Apr 21 2003 - 08:37:15 CDT