Re: Online Apprentice Seeks Internet Sorcerer

From: Janet Attard <attard_at_businessknowhow.com>
Date: Tue 22 Apr 2003 07:32:52 -0600

I'd disagree - at least in part - with Rob Frankel's findings on E-books.

What he mentioned - low price, few pages, etc. - work for some markets, but
I've found that people will pay more on line for ebook and other electronic
products, provided the products promise to deliver a real solution or
valuable information they feel they can't get easily (or as fast) elsewhere.

But the higher the price, the more value (and pages or other "stuff") needs
to come with the product. The expertise of the author has some to do with
it, as does testimonials, endorsements from affiliates, etc.

--Janet Attard
Author, The Home Office and Small Business Answer Book
Business Know-How(r) - small business, career and self-employment resources
http://www.businessknowhow.com/newsletter/current.htm






Received on Tue Apr 22 2003 - 08:32:52 CDT