Re: Advertisers Content providers

From: Sean Dillon <sean_at_telegraph.co.uk>
Date: Tue 06 May 2003 15:23:16 -0600

Nick Lesson <iboskov_at_yahoo.co.uk> wrote:

> Is there a simple explanion of who is who in the
> online advertising industry?
> As an example, I need a flash designer capable of creating
> flash banners - whom do I contact first and what should
> I know about ad servers?

Try http://www.frelancers.net for your Flash develoepr. They should
know how to prepare the ad for delivery by adserver, but if not you
need to ensure that you can track clickthru correctly. The following
link is to a Doubleclick document that outlines how to implement the
ClickTag method in Flash. This means that you can pass the required
clickthru for each advserver in the code serverd by the adserver itself
rather than embedding it into the flash movie.
http://rootsquare.com/filedrop/Flash.Variable.for.Design.Agency.pdf

Se_n

Se_n Dillon
Advertising Traffic Manager
www.telegraph.co.uk

e: sean_at_telegraph.co.uk
t: 020-7531-3236
f: 020-7538-7236




Received on Tue May 06 2003 - 16:23:16 CDT