Re: Advertising in Downloads

From: Kathleen Hunter <khunter_at_gigex.com>
Date: Wed 07 May 2003 14:35:36 -0600

Our company has been offering free game demo downloads to 18-34 year old
males for 7 years. Last year, we added advertising to these downloads. The
download agent is a web based agent with a standard 250x250 as well as text
link advertising, and a pop. I do not know if this is common for all
companies with similar business models, but due to the fact that our
downloads are syndicated on sites like MSN, Yahoo, Excite, as well as the
gamer sites, we are able to bring together a large, solid sample of this
demographic group.

Our advertisers in the gaming space have seen click through rates up to 13%
while non-endemic advertisers are seeing 2%-5% ctr.

Why do I think this is? A company, Dialpad I believe it was, did a study a
couple years ago about advertising in web applications (a different beast
than web page advertising), thinking that no one would actually sit and
watch ads rotate while the application did something else. What did they
find out? Web users are perfectly willing to watch paint dry. Make the paint
something interesting, and you could see some nice ROI.

my 2 cents,
Kat Hunter
Web Master
Gigex, Inc.

--------------
Gigex, Inc - GameDaily.com
One Sutter Street, Ste 500
San Francisco, CA 94104
415-227-4770x102 - fax 415-227-4786
http://www.gigex.com/





Received on Wed May 07 2003 - 15:35:36 CDT