Re: Conversions driven by Offline Media?
COUPONS!
Offer your customers something like a $5 discount if they mention coupon
code "XX" or "YY." Run XX on your television campaign and YY on your
magazine campaign. Create a coupon field for buying online that
automatically discounts the price, and let your customer service reps know
about these codes and give them a method for entering them on the back-end.
This is one of the most effective tracking methods, because every buyer
wants to save money, so they will make sure to use their coupon.
My company has been successfully using this for years.
Jon Tascher - jont_at_learningannex.com
The Learning Annex
Visit us on-line: www.learningannex.com
P: (212) 371-0280 ext. 213
F: (212) 319-1623
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From: John Cass <jcass_at_nwlink.com>
Subject: Re: Conversions driven by Offline Media?
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Date: Fri 16 May 2003 08:18:42 -0500
Jens,
Use a sub domain.
main domain.
www.salescompany.com
TV Ads
tv.salescompany.com
Magazine ads
people.salescompany.com
Or give people an incentive if they enter a special code on the web site.
Regards
John
Received on Fri May 16 2003 - 08:18:03 CDT
