Re: DeepMetrix - Traffic Analysis Tool

From: Jim Sterne <jsterne_at_targeting.com>
Date: Thu 22 May 2003 07:22:49 -0500

At 01:51 PM 5/21/03, James Santagata wrote:

>So while the tools that follow industry standards may all produce reports
>and results that are consistent they may still be invalid which would
>simply make them consistently invalid tools based on industry standards.

Truth is, consistency is more important
than accuracy. It doesn't matter how long
a foot is, as long as it's the same length
from one foot to the next.

It doesn't matter that I *really* had a
clickthrough rate of 3.456 or 3.532. What
matters is that I measure it the same way
as yesterday and the same tomorrow.

Then I'll be able to tell, given that CTR
whether my $5,000 was well spent compared
to my alternatives.


----------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
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Come to the June 23 - 25 in Santa Barbara
Emetrics Summit http://www.emetrics.org/summit603
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Received on Thu May 22 2003 - 07:22:49 CDT