Re: My Unique (I Think) Pricing Structure for Advertising
Ryan,
1.) I think its a great idea! Adding the 30 second rule give you one-up on
Google Ad words. But how would you monitor that? Would the web visitors
access pages on your server instead of their private domain? If so, perhaps
you can also offer info on the paths visitors took once coming to your
client's webpage. Also, what links were most popular, where did the visitors
go to afterwards, what keywords brought them there, et cetera.
2.) I think you should charge a flat rate per click upon launch and allow
the early adopters to keep that rate for an extended period of time. (Maybe
the first thousand or so?) For everyone else, I would charge according to
keyword poularity or, hmmm... maybe you could do a "timeshare" kind of deal.
This is what I mean...
A. You charge X amount for the prime position (expensive) at the top
of your results page (or column if your ads are syndicated.)
B. You allow the purchaser of the prime position to re-sell X number
of clicks within their "timeshare." (This gives you an affiliate
sales force that will work on commission.)
C. Each "timeshare" owner is allowed to maintain a space for X
amount of time and can keep their spot as long as so much traffic is
generated. This insures that only the better (or more relevant) text ads are
displayed. Also, it keeps the top spot for the more agressive
affiliates.
Make sense? Comments?
Jim Stroud, Author
"How Do I Find A Job When The Economy Sucks?"
Job-hunting secrets for people who need to work NOW!
Online at: http://jimstroud.com
Received on Fri May 23 2003 - 09:02:04 CDT
