Re: Selectivity of websites for corporate publicity

From: Jim Sterne <jsterne_at_targeting.com>
Date: Wed 28 May 2003 16:15:09 -0500

At 05:15 AM 5/28/03, Rajya Lakshmi wrote:
>I would like to know the procedure of selecting sites to
>advertise. Is it effective to advertise on the search-engines
>or the most popular sites frequented by the particular target
>segment.

Regardless of the best advice of people with
the most experience, your mileage may vary.
The best part about the Web is that you can
try them and compare.

That said - There's nothing like following in
the footsteps of others so you don't have to
reinvent the wheel at every turn. I've had the
best response from *very* well targeted newsletters
that were willing to mention my sponsorship as well
as run my ads. Then comes search engine pay-for-
placement and lastly, on Web sites.

----------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
----------------------------------------------------------
Come to the June 23 - 25 in Santa Barbara
Emetrics Summit http://www.emetrics.org/summit603
----------------------------------------------------------





Received on Wed May 28 2003 - 16:15:09 CDT