Google AdWords

From: Jonathan Tascher <jont_at_learningannex.com>
Date: Fri 30 May 2003 14:15:39 -0500

I work for a company that uses Google's AdWords campaigns for advertising.
I have recently been put in charge of this initiative, and am going to
overhaul this whole project.

We have a system in place for tracking success. I can append refer YTHING
to a URL and our system will begin tracking with that ID and store
information for the next two weeks. The information available will be the path
the user takes through our site, the products they view, and the products
they purchase.

With this information, I should be able to calculate ROI. Are there any
other factors you suggest I keep track of? Am I missing anything important
here? The system is still being coded, so I can request additional features
if necessary.

We spend about 15k a year on Google alone, and it is very important to find
out exactly how successful these campaigns are. What other key factors
should I be looking at?

Any help is much appreciated.

Jon Tascher

BTW-I have not participated in this list much, but I am a long time lurker.
  The information I have learned on this list is invaluable. Thanks!





Received on Fri May 30 2003 - 14:15:39 CDT