Re: Google AdWords

From: Jim Sterne <jsterne_at_targeting.com>
Date: Mon 02 Jun 2003 18:56:44 -0500

At 12:15 PM 5/30/03, Jonathan Tascher wrote:

>We spend about 15k a year on Google alone, and it is very important to find
>out exactly how successful these campaigns are. What other key factors
>should I be looking at?

There's a very long list Jonathan, depending on
what you are trying to accomplish and therefore,
what you want to measure.

You can gauge click -to-clickthrough ratios,
interest level, usability, abandonment, sales
and everything in between. What you should be
looking at depends on what's important to you
and what you are financially and politically
able to benefit from knowing. Measuring page
dispersion and sliperiness is neat, but if you
can't make improvements to the site based on the
results, you're wasting your time.



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Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
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Come to the June 23 - 25 in Santa Barbara
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Received on Mon Jun 02 2003 - 18:56:44 CDT