Emailing -measuring response

From: Rupa K N <knr_at_emacmillan.com>
Date: Wed 04 Jun 2003 09:16:50 -0500

We are into ebusiness selling online courses for working executives. We
do a lot of emailing to a given database say 1000-2000 emails per day.
But the kind of response we are getting is negligible. Can anyone
suggest what could be done to improve the response rate and any other
effective online means of reaching the target audience other than
emailing and banner advertising.

Best Regards,

Rupa
Customer Care Group
Ebusiness Division
Macmillan India Ltd
8th Floor, Brigade Towers
135, Brigade Road
Bangalore-25
Ph: 2242863/ 2276087





Received on Wed Jun 04 2003 - 09:16:50 CDT