Re: Building Traffic

From: Jim Sterne <jsterne_at_targeting.com>
Date: Fri 06 Jun 2003 08:50:34 -0500

At 06:13 AM 6/5/03, Simeon Willbanks wrote:
>Hello All,
>
>We have just launched a new site and felt a few repercussions. You can take
>a look at www.washingtontimes.com. I understand the immediate problem of
>page weight, but this is an issue that is already in the process of being
>resolved.
>
>My question for the group is, does anyone have an idea on how to increase
>page views?


Several years ago, I did some work with
Ron Richards http://www.resultslab.com
who is brilliant at getting people to click
further into a publisher's site. His technique
is part creative - he writes "grabber" links -
and 100% numeric. He tests and tests and tests,
so you can understand why *I* might have been
interested ;-)


----------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
----------------------------------------------------------
Come to the June 23 - 25 in Santa Barbara
Emetrics Summit http://www.emetrics.org/summit603
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Received on Fri Jun 06 2003 - 08:50:34 CDT