Re: Building Traffic

From: Janet Attard <attard_at_businessknowhow.com>
Date: Fri 06 Jun 2003 08:55:21 -0500

> My question for the group is, does anyone have an idea on how to increase
> page views?

One thing that will help increase page views is something your designers
will hate - but it works. Make links look like links. People know/are
reminded to click on a link when they see typical link-colored underline.
When you look at a page that has no such underline, it's anyones guess
whether to click on a photo, the headline or something else to see more of
the article. And if the article blurb ends as a full sentence, and is the
entire first paragraph of the news stories, that, given the typical
structure of well-written newsstories, is all they may want to or need to
read when they are in a hurry. They just need to know the key facts about
what's going on in the world so they can keep up.

Which leads to tip two.. leave them hanging.. break in the middle of the
sentence or give them a reason to click for more details.

And maybe tip three: could you offer a fee-based newsletter that put those
first paragraphs in executive's mailboxes each day - maybe with an added
bullet point or two? Save them even more time staying informed.

> Also, are their any proven techniques to drive users
> to new portions of a site such as a Market Place?

I had to hunt around for a minute or so to even find the Market Place. If
you want people to click on it, you need to put it up higher on the page.
The further down a page an item is, the fewer clicks it gets, usually. The
other thing is picky - the term "feature" market place made me (wearing my
writer's hat) think that was a place that you archived feature articles.
Perhaps the term should be shortened to Marketplace.

--Janet Attard
Author, The Home Office and Small Business Answer Book
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>





Received on Fri Jun 06 2003 - 08:55:21 CDT