Re: Building Traffic

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 06 Jun 2003 12:17:02 -0500

At 8:55 AM -0500 6/6/03, Janet Attard wrote thusly:
> > My question for the group is, does anyone have an idea on how to increase
> > page views?
>
>
>Which leads to tip two.. leave them hanging.. break in the middle of the
>sentence or give them a reason to click for more details.
>

Yup. I totally don't understand why so many people try to tell the
whole story on the home page. Smart brands lay the foundation on the
first page and offer links to further details.

That's the whole point of the web as an interactive medium: it lets
people follow their interests deeper into the site.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com




Received on Fri Jun 06 2003 - 12:17:02 CDT