Conversion rates

From: Brendan King <bking_at_point2agent.com>
Date: Tue 10 Jun 2003 11:31:17 -0500

What Should be the Conversion Rate (Sign up rate) for a free product?
I would like to find out what our conversion (signup) rate on a free
site should be. Let me explain, by way of background, our situation.
Our company www.point2agent.com provides a
free marketing solution for real estate agents that includes a website.
Since our first product release in January of 2003 we have signed up
over 6200 realtors and are on track to sign up 20,000 agents by this
August. Some of these realtors have subscribed to our service (and many
more will) but the bulk are now using our free product.

We are primarily using email and SEO to drive real estate professionals
to our site to sign-up. Our conversion rate
hovers consistently around 10-15% (average 13.5%). Is this good for a
free product? Could we be doing better? Does anyone have any
experience with conversion rates?

Best Regards,

Brendan King

Director, Business Development

Point2 Realty Solutions Inc.

www.point2agent.com

Toll Free 1-866-977-1777



Received on Tue Jun 10 2003 - 11:31:17 CDT