Re: Capturing users details

From: Simon Rolfe <ideas_at_creativegenius.ca>
Date: Thu 12 Jun 2003 07:12:04 -0500

The best way to address your firm's wish to collect visitor data is to make
sure the method or reason you have settled upon as the catalyst for the
collection actually translates into something of real percieved value for
your visitor / product user / customer.

Afterall, I am the user, I own my data, you want it, as such you'll have to
provide me with a good enough reason for me to agree to give it to you.

If it is your intention to collect the data and then use this as the
fundemental building block of some on-going Relationship Marketing
inititive, your firm has just drempt up, then as a user I need to be
persuaded why I should participate in the program.

Afterall, the overall effectiveness of your chosen 'hook' will be directly
proportional to how well you communicate the percieved benefit of my giving
you my data.

Since 70% of sales revenues generally come from 30% of your customers I'd
begin collecting data from within your own Sales Department and Service
Department, I'd then chase down data related to Software Sales and or
Firmware upgrades assuming of course you are marketing a hardware product
that is inturn driven by either software or firmware. Lastly I'd see who had
sent in Warranty Registration products. In the event that this provides
little begin interviewing the various components of your Distribution
channel, Channel partners, Representatives ect ...

It is my experience that, people who provide their personal data based on an
opportunity to WIN something, usually just want to WIN something. These low
grade leads don't generally make good prospects or clients.

Just my 2 cents worth ...


Simon Rolfe, Senior Partner
Creative Genius Communications Inc.
ideas_at_creativegenius.ca







Received on Thu Jun 12 2003 - 07:12:04 CDT