Google Launches AdSense Network for Publishers

From: Loren Baker <lorenbake_at_yahoo.com>
Date: Thu 19 Jun 2003 11:25:42 -0500

O-A,

News: Google Expands Advertising with AdSense

Google has just introduced a new advertising program
which lets smaller web sites run Google advertisements
on their sites and get paid per click by Google.

This is an expansion of their AdWords program which
added Contextual AdWords earlier in the year. AdSense
may be a way for Google to essentially bypass the ad
networks it currently runs its content ads on
(FastClick, Burst), build to their list of
advertisers, and create a new relationship with
publishers.

To apply online for the program, website publishers
can visit www.google.com/adsense. Google's editorial
team will review each publisher application to ensure
that the site meets editorial guidelines. Read More:

Internet News:
http://www.internetnews.com/IAR/article.php/2224011

Search Engine Journal: http://tinyurl.com/emhs

MediaPost:
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=209735

How do you think Google AdSense will effect existing
networks which got a revenue bost from running Google
Content AdWords?

Cheers,

Loren Baker
Marketing Director

WebAdvantage.net <http://www.webadvantage.net>
Part Interactive marketing. Part Technology. Pure
Results.
mailto:loren_at_webadvantage.net





Received on Thu Jun 19 2003 - 11:25:42 CDT