Re: Banner Ad Management Software and other questions

From: Robert Must <robert_at_adgravity.com>
Date: Fri 20 Jun 2003 10:23:59 -0500

Hi Amit

High-end ad-management packages are expensive, and they require some
server expertise to install. Most web publishers will find that
meeting the needs of their advertisers will involve some custom
programming, a fair amount of ongoing maintenance time, or both.
Apart from this, the software packages that you are referring to
seem to lack any audience targeting capabilities and ability
to delegate ad campaign control management either to customer or
advertising agency. Having live access to statistics, they might
want to make on the fly adjustments into their campaigns.
The latter might be especially beneficial when working with
advertising agencies placing ads on numerous websites.

I looked on your site and noticed that you could also use ad
management packages to provide your visitors with targeted links
or banners directing them into certain sections of your websites.

Sincerely,

Robert Must
AdGravity AdServing
http://www.adgravity.com




Received on Fri Jun 20 2003 - 10:23:59 CDT