Feasibility of advertising revenues

From: Olafur Tryggvason <oli_at_tpco.is>
Date: Mon 23 Jun 2003 09:05:54 -0500

I run a small website, it has very targeted content and users. (not related
to email, not fishing for a site takeout :-)

I have been wondering about receiving advertising (or sponsorship) for the
site, and I have been wondering about the feasibility of focusing on
continued site building as a full time job. The content is unique, ultra
targeted.

The traffic is about 600,000 pageviews to 800,000 a month and I know that I
can easily multiply that with some hard work. I get good traffic from
Google which harvests about 50,000-120,000+ pages each month. (stuck at
pagerank 5, though. Could be due to the specialized content)

Being with such a narrow content, I am wasting users bandwidth using
advertising from companies such as Fastclick or Burst.

I am working now on a write-up on the site, explaining, its functions,
intent, future plans, target group and such. But I really want to know if I
am wasting my time, and should just continue to keep it a hobby site.

Can a website of this scale support its infrastructure (bandwidth, hardware,
software cost)+one full time employee using only advertising?. Considering
that the advertising planning is thoroughly done.

(as a side note, My main targets for sponsorship/advertising are going to
be rather large companies, I have identifed many of my targets and they are
owned by companies such as N€stle, Mars Inc, Heinz, Procter & Gamble, Del
Monte, Colgate-Palmolive)

Regards
Olafur Tryggvason





Received on Mon Jun 23 2003 - 09:05:54 CDT