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Re: Feasibility of advertising revenues

From: Wael Ghonim <wael_at_gawab.com>
Date: Tue 24 Jun 2003 09:23:36 -0500

Special content websites have a very strong potential in targeting
advertisers. A site dealing with pregnant women only, can easily attract
all those of new-born products industry.

However as the industry awareness of the Internet market is really
important, moreover their online advertising budget, my advice to you is
to run a simple feasibility study.

All what you have to do is to research on the internet trying to find
the following:

1) Sites serving similar targeted users that you have, and read more
about their sponsors.

2) Try searching for websites sponsored by any of your targeted
companies. A deep look on google.com with a search string: "sponsored by
mars inc" can be beneficial

3) Finish your document as soon as possible, its essential document; try
to make it generic in a way that will help users promote your website as
well. It can be placed with the intention to impress your readers and
that will help you marketing your website.

4) A continuous sponsorship must find continuous benefit for the
advertisers. You might need to test your users efficiency by testing
some campaigns from CJ.com from the same industry you are targeting.

Wael Ghonim
Marketing Manager
wael_at_gawab.com
Visit us Now! http://www.gawab.com




Received on Tue Jun 24 2003 - 09:23:36 CDT


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