Re: Google Launches AdSense Network for Publishers

From: Phil Tanny <phil_at_philtanny.com>
Date: Fri 27 Jun 2003 07:52:16 -0500

>Google has just introduced a new advertising program
>which lets smaller web sites run Google advertisements
>on their sites and get paid per click by Google.

Here's a great review of AdSense by Allan Gardyne, the affiliate
program expert. As usual Allan does a good job of shining
his bright flashlight in to the dark corners of my understanding.
<http://www.AssociatePrograms.com/search/adsense.shtml>


>AdSense may be a way for Google to essentially bypass the ad
>networks it currently runs its content ads on
>(FastClick, Burst), build to their list of
>advertisers, and create a new relationship with publishers.

Wow, no kidding, Google is going to dramatically expand
it's relationship with publishers by starting the relationship
as an income delivering advertiser. A lot of new AdWords
customers will be created this way, eh?

We were talking about large sellers and their ability and
willingness to reach out to small buyers. Here's a
company that appears to be totally on top of this
procedure. Impressive!

Phil




Received on Fri Jun 27 2003 - 07:52:16 CDT