Re Emailers - Req tips to increase Response
I thank all those like Jonathan, Josh, Rab Frankel, and every one else
who gave me valuable tips on measuring email response. I am sorry I
could not thank you all before as i was slightly held up at work.
Let me clearly tell you how exactly we go about the emailers which we
send which may help you guys suggest me the relevant tips. I do not
know if i can send the emailer to you guys on this email. Our emailer is
more like a miniature of a course brochure with details about our Online
Executive Development programmes and links to our website for anyone who
wants more details. Though these programmes are very interesting and
these are offered in collaboration with India's premier management and
design Institutes like IITs and IIMs. Though we have many coporates and
Individuals successfully doing the course, we are not getting good
response for our emailers. It is only about 0.4% response.
we send these emailers personalised and sometimes as bcc if the person's
name is not known. Is this the right way. How can i imporve upon the
response to my emailers. Please let me know. Anyone who wants to view
the emailer i can forward to their Id's if given and then you guys may
get an idea about the courses and releveant tips can be referred to me.
I appreciate your help in this regard.
PS : By the way, Jonathan I visited your website the courses offered are
pretty interesting . Is it restricted to any region or is it for anyone?
And I would like to have a look at your emailer if it is ok with you.
Best Regards,
Rupa
Customer Care Group
Ebusiness Division
Macmillan India Ltd
8th Floor, Brigade Towers
135, Brigade Road
Bangalore-25
Ph: 2242863/ 2276087
Received on Fri Jun 27 2003 - 08:07:18 CDT
