Re: Web site optimization

From: Robert Day <rpday_at_btinternet.com>
Date: Tue 01 Jul 2003 09:42:15 -0500

Would suggest that you decide how you want to be found and
adjust your site accordingly.

For the phrase "online relocation" you're already number one
on Google so you can't get better than that.
However, if you think that people will not search for that
phrase, you should adjust your site title and keyword weighting
within your page, to favour the phrase that people will most
likely use.

If you want to be number 1 city-by-city e.g. "relocation Chicago",
"relocation New York", etc, you are going to have problems, unless
you can have a separate page for each city, all optimised according
to the city in question.

You have meta keywords that are not on the visible page. I believe
that this is a no-no and that the more sophisticated search engine
algorithms can check whether people are populating their meta keywords
with words that are not visible to the reader. Why would they do
this? Well, you could just fill your keywords with "Britney Spears"
and other popular words in the hope of sucking in visitors. The
search engines will realise that your site is nothing to do with
Britney Spears and deduce that you used that name for ulterior
motives. So, if they check the meta keywords and find that they're
not on the page (as is the case with your site) they might be
ignoring them all, hence you don't get found for "relocation Delaware"
and so on.

There's a lot of javascript within your page and every list item
opens font and closes it within the code. IMO, this all dilutes the
weighting of the text content of your page and makes it harder for
the search engines to see the real content amongst the mass of code.

<plug>More details and services at our site below.</plug> ;-)

Rob
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Robert Day rpday_at_btinternet.com
Better Rankings - www.betterrankings.com
Helping you to succeed online!
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Received on Tue Jul 01 2003 - 09:42:15 CDT