Re: Online ad campaign on a small budget
Diane,
Google and Overture will eat up $200 quickly. If you are bound and
determined to use a PPC company then use wordtracker or some other program
to do a thorough due diligence on what keywords you'll use. Too broad and
you'll spend that money in a few days. Not knowing the details of your
company you may want to look at some lesser known PPC companies.
As an integrated agency we work with a lot of different types of companies
and as anyone here will tell you there is no magic recipe for online ad
success. Successful campaigns are successful because they have been thought
out and properly targeted. If you're just getting started don't waste money
guessing about your target audience. Spend some money on research. You can
do a lot on your own. Are there other companies you can partner with to link
together? If you provide a product or service that lends itself to rich
content offer papers to vendors or other related industry companies to put
on their site.
There dozens of guerrilla marketing techniques you can employ as well.
Good luck
Steve
Stephen Gregorie
McRae Communications
Digital Marketing and New Media
107 Stonewall Ave
Fayetteville, Ga. 30214
770-460-7277(w)
www.mcrae.com <http://www.mcrae.com>
Received on Thu Jul 03 2003 - 16:29:45 CDT
