Re: Getting the position right of Overture

From: Steve Newman <steve.newman_at_puddlepetcare.co.uk>
Date: Thu 03 Jul 2003 16:30:39 -0500

Mary O'Brien Wrote:

"Click through rates are somewhat determined by position, but it varies
by channel. Obviously, using Overture there is a significant drop off in
click throughs between positions 3 and 4 as the first three results are
the most highly syndicated across the network. This is somewhat true of
Google as the first three positions get syndication across Ask Jeeves
and AOL.

Some people find that being in the #1 spot exposes them to lookers
rather than buyers, so position #2 and #3 can be more cost effective,
and better converting. After that the biggest determinant of click
through is the way you write your title and description."

Currently as a UK based site we tend not to bother trying to be above US
sites. With respect to the syndication mentioned in Mary's are we doing the
right thing or should we be making sure we're in the top 3 regardless of who
the others in the top 3 are?

Regards

Steve Newman
www.puddlepetcare.co.uk
The Pet Shop that Comes to You!






Received on Thu Jul 03 2003 - 16:30:39 CDT