Re: Online ad campaign on a small budget

From: Steve Werby <steve-lists_at_befriend.com>
Date: Mon 07 Jul 2003 09:26:40 -0500

"Stephen Gregorie" <sgregorie_at_mcrae.com> wrote:
> Google and Overture will eat up $200 quickly. If you are bound and
> determined to use a PPC company then use wordtracker or some other program
> to do a thorough due diligence on what keywords you'll use. Too broad and
> you'll spend that money in a few days.

Obviously one should do a fair amount of research, select what they believe
are the best keywords, monitor and repeat, but why do I so often hear
warnings that one can burn through their campaign budget quickly?

If I'm willing to spend X per click, what are the advantages to me
exhausting my budget in 30 days instead of 7? So long as you can measure
the success of each keyword phrase and modify my campaign accordingly,
wouldn't you rather reap the rewards, realize your failures and successes
and adjust accordingly a week from now instead of a month from now? Just
curious.

--
Steve Werby
President, Befriend Internet Services LLC
http://www.befriend.com/






Received on Mon Jul 07 2003 - 09:26:40 CDT