Re: Online ad campaign on a small budget

From: John Gaskill <jg_at_Info-Central-USA.com>
Date: Wed 09 Jul 2003 08:48:56 -0500

Rob Frankel wrote:

>FWIW, the only case studies I've seen for any pay per click programs
>offered by Google or Overture types are for high ticket, high margin
>items. Years ago, when these models were introduced, I wrote
>extensively about their uselessness for most items and services. I
>still hold that opinion.

If you are very careful about the words bought in
relation to what you are selling, there may be some
value in such a pay per click campaign.

>It does work for a few, but doesn't work at all for under-funded and
>lower margin businesses.

If you are considering a pay per click campaign
make sure you calculate in advance the maximum
number of clicks you can pay for and still make a
profit on a sale.

The traffic generated by such a campaign is
not real likely to buy goods or services
unrelated to the search terms.


John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com






Received on Wed Jul 09 2003 - 08:48:56 CDT