Google There, Google Everywhere

From: Douglas Freake <support_at_advertisinginventory.com>
Date: Thu 10 Jul 2003 09:23:45 -0500

Eugene Kisly, of AdRevolver Banner Management writes:
>The reason I ask is: after several days of huge traffic (most of
>which came from new AdSense sites) I had to switch off Google
>Content ads at all - even though the people were real, they
>didn't convert into any subscription / sign-up / purchase.

Taken from the OA archives:

"One site could send 100,000 clicks but only get .01% to
convert, and other sites may only get 20,000 clicks but may
have 1% to 4% of those clicks convert in to sales. Is it fair
for both sites to be paid on a .25 cent cost per click?
My math says no. This is where networks are missing the
boat. They are selling across many sites at a flat .25
per click rate, and paying more to sites that deliver
less." - Kevin Frazier, AdAce, Inc.

As Eugene points out, AdSense ads are all over the Web. How
will this affect the performance of AdSense ads in the
short-run and long-run?

Best regards,

Douglas Freake
http://advertisinginventory.com
http://ezinexchange.com













Received on Thu Jul 10 2003 - 09:23:45 CDT