Re: CPC management

From: Jim Novo <jimnovo_at_sprintmail.com>
Date: Fri 11 Jul 2003 08:12:10 -0500

Janice Wormald typed:

> I am looking for a good cost per click management company or piece of
> software to manage all of our CPC/PPC campaigns in one spot (google,
> overture etc.). Can you suggest anything?

Depends on what you need. If you want to track all your campaigns, both
paid and organic, and see the ROI by search engine, search phrase, e-mail,
affiliates...

http://www.trafficstrategies.com/roi.asp

If you want to not only see the results but also have them maximized for
you in real time according to parameters you set:

http://www.surehits.com

http://www.gotoast.com

There are others, I'm sure.

Jim

Jim Novo | Author: Turning Customer Data into Profits
http://www.jimnovo.com
Co-Author: Marketer_s Common Sense Guide to E-Metrics
http://www.hiqhq.com/marketersguide.asp





Received on Fri Jul 11 2003 - 08:12:10 CDT