Online Consumers

From: Roberto Dondi <roberto.dondi_at_dmlr.org>
Date: Tue 22 Jul 2003 11:04:45 -0500

I'm writing to this discussion list about the types of online consumers that
recent surveys by marketing research firms should suggest at once. Some
years ago I had read a McKinsey approach to online consumers divided in
Bargainers, Connectors, Routiners, Simplifiers, Sportsers, and Surfers. Is
that still worth?

--
Roberto Dondi
dmlr.org (sm)
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roberto.dondi_at_dmlr.org
http://www.dmlr.org
Direct Marketing
Linked Resources
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Received on Tue Jul 22 2003 - 11:04:45 CDT