Re: Online Consumers

From: Jim Sterne <jsterne_at_targeting.com>
Date: Wed 23 Jul 2003 08:55:50 -0500

At 09:04 AM 7/22/03, Roberto Dondi wrote:

>I'm writing to this discussion list about the types of online consumers
>that recent surveys by marketing research firms should suggest at once.
>Some years ago I had read a McKinsey approach to online consumers divided
>in Bargainers, Connectors, Routiners, Simplifiers, Sportsers, and Surfers.
>Is that still worth?

Have you looked at http://www.etypes.info/ ??


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Jim Sterne Target Marketing of Santa Barbara
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Received on Wed Jul 23 2003 - 08:55:50 CDT