Re: Scheduling e-mail campaigns for consumer consumption

From: Dejan Bizinger <debizi_at_yahoo.com>
Date: Wed 23 Jul 2003 08:56:41 -0500

Andy Connor asked: "Are any members aware of any reliable resources
to identify at what time of day and on what day of the week an e-mail
campaign to consumers is read/opened?I am looking to find out
specifically when the mails are read not delivered."

I can suggest you two techniques that you can do by yourself. If
you send HTML newsletter, you can include a counter, the same like
you would put on your web site. When someone opens your email
newsletter your counter will record the time and day of reading.

Another thing that you can do (you can do this in text email
newsletters, as well) is to put only a part of the text in your email
newsletter and to tell your readers that if they want to read the
whole story to click on your link. You will put the complete article
on your web site. You will track that certain link and you will be
aware what is the most popular time and day for reading your newsletter.

HTH,

Best regards,
Dejan Bizinger, Publisher/CEO
http://www.lysts.com/







Received on Wed Jul 23 2003 - 08:56:41 CDT