Re: Scheduling e-mail campaigns for consumer consumption
"Andy Connor" <andy_at_wizzmail.co.uk> wrote:
>Are any members aware of any reliable resources to identify at what time of
>day and on what day of the week an e-mail campaign to consumers is
>read/opened?I am looking to find out specifically when the mails are read
>not delivered.
A common method is to send the email as HTML with at least one remotely
loaded image, either visible or a 1x1 pixel invisible image (web bug). By
using a unique image file or query string for the images sent to each
recipient it's trivial to track when those images are loaded. Note that
there are caveats. Here are a few - recipients who view the email while
offline, have email clients that block web bugs (and/or remotely loaded
images) or email clients that either don't read HTML by design or
configuration cannot be tracked.
"Jeff Staniforth" <affirm_at_affirmware.com.au> wrote:
> I remember once reading that a good time to respond to eMail was at the
> same time that they opted-in for the list. The logic being that if they
> had time to opt-in then is a good time to respond. It basically means
> they have some spare time. I imagine this would not be 100% true, but
> worth testing.
Maybe I'm missing something, but I think both you and Rob Frankel are
reading more into Andy's initial email than was there. Or did he send a
second email where he said that his goal was to determine the optimal
day/time to send emails?
--
Steve Werby
President, Befriend Internet Services LLC
http://www.befriend.com/
Received on Fri Jul 25 2003 - 09:55:07 CDT
