Media production versus placement costs

From: Simon Lee <simon.lee_at_cjrw.com>
Date: Tue 29 Jul 2003 09:20:59 -0500

Does anyone here have a ratio or percentage gauge that they use to
determine the cost to produce online media (ie banner ads) compared to
the media buy. What is good percentage?

Is there a rule of thumb, based on experience here?

Thank you for any help on this issue.

We are currently at about 7 percent production costs to placement.

Received on Tue Jul 29 2003 - 09:20:59 CDT

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