Re: 59,000 hits to non-functioning web-site infuriates users

From: David M. Moon <david.moon_at_mediahog.com>
Date: Wed 30 Jul 2003 08:21:45 -0500

I echo Chris's comments - it is a shame. I would have recommended a
soft launch with minimal exposure to start. Companies are often too
eager to get their Web projects up and running ASAP, and plan hasty
openings with a costly media blitz. Computers and software are unstable
by nature, and still require a chance to shake bugs loose in a
real-world environment.

Loss of revenue, as Chris says, is speculative. At best you could try
to recover the advertising costs. If there was a contract, there should
be some clause on liability. Although I would imagine that it would
most likely favor the developer.

Lastly, there is no lost e-Mail - harvesting e-Mail from every user that
comes to your site is just not done. Fair prospects will most-likely
return in time with some more media exposure. Getting the issue
resolved and Web site operational ASAP is the prime directive.
Reimbursement and damages are secondary.

David Moon





Received on Wed Jul 30 2003 - 08:21:45 CDT