Re: Need info & guidance on interacting with ad agency !!!

From: Matt Prielipp <matt_at_dabuzz.com>
Date: Fri 08 Aug 2003 21:48:37 -0500

Parag,

I am not aware of the advetising market in India, but I will tell you
that I believe that you can get results by knowing the clients that the
agencies represent and figure out how your product can help bring
solutions to their clients. Everyone in the world is overwhelmed with
media messages. How can your ads bring more business? Position yourself
as a solution provider and not a salesman and I feel you will have a
greater chance at success. Do your homework, find the needs of you
clients and work hard to prove results. Good luck to you.

Matt Prielipp




Received on Fri Aug 08 2003 - 21:48:37 CDT