Re: Need info & guidance on interacting with ad agency !!!

From: Ryan Gibson, Sales and Marketing Manager <ryan_at_kbitraining.com>
Date: Fri 08 Aug 2003 21:52:25 -0500

Develop partnerships with Doubleclick, etc. Ideally your platform is
working on dart or dart compatible. I know I am going out on a limb
saying this, but from my experience AD AGENCIES prefer Dart or extremely
detailed analytics. (Don't try to do this cheaply.) Once you are capable
of selling it in that format, you have a profile of the targetted
audience, etc. You have a saleable product. If you can not provide the
analytics you are wasting your time.

Once you are on the doubleclick platform, you can have them sell your ad
space to companies targeting india or specific verticals globally. There
is a lot more you can do, but this is fundamental. If you do not use
Doubleclick, make sure you have a kick-but analytics program. They may
look at the stats and validity of your ad server and give you the
benefit of doubt. I used to run a banner exchange with a strong team of
sales executives called ClickHouse.com. We eventually had to partner
with other major players as our analytics needed to fit the standard to
go international. Most firms like Burst, FlyCast, etc, all fit a
standard that could interchange and serve banners from doubleclick. In
india though, you would be lucky to get $0.50 cpm for semi targetted
banners and $2.00 targeted. You might just want to try Adsense from
Google, it's the rave right now for cost per acquisition advertising.
Good luck with your venture. I imagine you will find a supportive group
here for the use of Adsense.

Sincerely,

Ryan A Gibson, COO
Sales and Marketing

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Received on Fri Aug 08 2003 - 21:52:25 CDT