Billion dollar brands

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Thu 14 Aug 2003 11:25:06 -0500

Things sure are quiet on this list this week! I expect
that many of you, like me, are using the late summer to
take some time off and relax. I spent most of last week
exploring the Texas hill country, floating down rivers,
riding horses, spelunking (if you don't know what that
means--you probably are not old enough to ask), and
cavorting with sea lions (at Sea World).

I spoke to an Online Ads list member this morning and
mentioned my newsletter, the Apogee, to him and he asked
me why I never talk about it on the list... well, I have
mentioned it before, but it has been quite a while, so I
thought I'd mention it again.

I send out the Apogee to 25,000+ subscribers each month
by email and it is entirely complementary. The Apogee's
mission is to show readers how to combine creativity
and bold innovation with precise business strategy and
process to achieve truly stellar results for their
businesses. The current issue, which you will receive
when you sign up, looks at the results of this
year's Interbrand study that ranked the top 100 brands
in the world with estimated values ranging from one
billion to seventy billion dollars. We take a focused
look at the steps that Samsung took to achieve the
status of fastest growing brand in the world for two
straight years. You can sign up to receive the Apogee at
http://apogee.adastro.com/ .

Best,

Cliff Kurtzman
Moderator
Online Advertising Discussion List
http://www.o-a.com/
281-480-6300





Received on Thu Aug 14 2003 - 11:25:06 CDT